Nike brand profile in the UK 2023
How high is the brand awareness of Nike in the UK?
When it comes to sneakers users, brand awareness of Nike is at 97 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in the UK?
In total, 62 percent of UK sneakers users say they like Nike. However, in actuality, among the 97 percent of UK respondents who know Nike, 64 percent of people like the brand.
What is the usage share of Nike in the UK?
All in all, 51 percent of sneakers users in the UK use Nike. That means, of the 97 percent who know the brand, 53 percent use them.
How loyal are the owners of Nike?
Around 45 percent of sneakers users in the UK say they are likely to use Nike again. Set in relation to the 51 percent usage share of the brand, this means that 88 percent of their owners show loyalty to the brand.
What's the buzz around Nike in the UK?
In November 2023, about 31 percent of UK sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around Nike in the UK.
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