Awareness of SHEIN Japan 2023

Published by C. Diep, Apr 19, 2023
According to a survey conducted in Japan in February 2023, more than half of all respondents stated that they had never heard of the Chinese fast fashion online retailer SHEIN, while less than 11 percent claimed to have already bought something from the store.
The private company headquartered in Guangzhou, China specializes in low priced clothes that are produced domestically, primarily for an international market.

Level of recognition for Chinese fashion retailer SHEIN in Japan as of February 2023

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Release date

February 2023

Region

Japan

Survey time period

February 15 to 16, 2023

Number of respondents

1,056 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Do you know about 'SHEIN'?"

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