Based on the answers of U.S. ad investment decision makers, it was projected that digital video advertising would account for 22.6 percent of U.S. ad spending in 2024. Paid search was expected to account for 16 percent. Social media and digital display were also planned to exceed a 10-percent share.
Distribution of advertising expenditure in the United States in 2024, by medium
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Other statistics that may interest you Digital advertising in the United States
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IAB (U.S.). (November 30, 2023). Distribution of advertising expenditure in the United States in 2024, by medium [Graph]. In Statista. Retrieved May 29, 2024, from https://www.statista.com/statistics/183691/us-advertising-expenditure-by-medium-since-2004/
IAB (U.S.). "Distribution of advertising expenditure in the United States in 2024, by medium." Chart. November 30, 2023. Statista. Accessed May 29, 2024. https://www.statista.com/statistics/183691/us-advertising-expenditure-by-medium-since-2004/
IAB (U.S.). (2023). Distribution of advertising expenditure in the United States in 2024, by medium. Statista. Statista Inc.. Accessed: May 29, 2024. https://www.statista.com/statistics/183691/us-advertising-expenditure-by-medium-since-2004/
IAB (U.S.). "Distribution of Advertising Expenditure in The United States in 2024, by Medium." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/183691/us-advertising-expenditure-by-medium-since-2004/
IAB (U.S.), Distribution of advertising expenditure in the United States in 2024, by medium Statista, https://www.statista.com/statistics/183691/us-advertising-expenditure-by-medium-since-2004/ (last visited May 29, 2024)
Distribution of advertising expenditure in the United States in 2024, by medium [Graph], IAB (U.S.), November 30, 2023. [Online]. Available: https://www.statista.com/statistics/183691/us-advertising-expenditure-by-medium-since-2004/