D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
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With an American customer satisfaction index score of 84 for its athletic shoes, Nike outranked adidas in 2023. The roles were in fact reversed in 2021 and have fluctuated several times over the years.
Nike puts its best foot forward
Nike is one of the most popular brands for sports shoes among consumers worldwide. In fiscal 2024, the company made nearly 15 billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated nearly six billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically.
The U.S. sports and swimwear market
U.S. revenue numbers for the sports and swimwear market in 2023 stood at an estimated 76 billion U.S. dollars, an increase of nearly 10 billion U.S. dollars compared to the previous year. Figures are set to reach a projected 90 billion U.S. dollars in 2028. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.
