IKEA: sales share 2023, by region
IKEA
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. In 2023, the company was among the world's most valuable retail brands. In the 2023 fiscal year, the company generated a global revenue of over 47 billion Euros.IKEA's competitive advantage
IKEA offers low prices and a huge range of products. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website.Designers constantly introduce new design products that look stylish in the eyes of customers. All the products are designed so they are easy to transport and assemble. Moreover, the company offers the widest product range and positive shopping experience. All of these factors are aligned with what customers want and need and which results in higher sales. Without such extensive customer knowledge and best practices to benefit from that knowledge, IKEA would be unable to outcompete its current competitors.
The IKEA vision is to create a better everyday life for all people. This is made possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.