Most valuable brands worldwide 2024

In 2024, according to the source's ranking, Apple overtook Amazon's position as the most valuable brand in the world. The technology giant had an estimated brand value of about 516.6 billion U.S. dollars, while Amazon had 308.9 billion dollars worth.

The global dominance of technology companies

  A closer look at the 2024 brand ranking reveals that U.S. tech brands once again dominated the top-10 list. As a case in point, the business technology and services platforms industry was the highest-valued sector worldwide among the 100 most valuable brands in 2023. Meanwhile, consumer technology and services platforms ranked second on the list.

The importance of brand value

Brand value, not to be mistaken with brand equity, is a term used in the marketing industry to describe the value of brands. The term is based on the implication that products with a well-known brand name can generate more money than those with a less well-known name. Strong brands enhance business performance primarily through their influence on three key stakeholder groups: customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing for the companies.