Market share of Apple iOS sales in Spain 2016-2023, by month

The iOS operating system has had rather volatile sales in Spain over the observed period. iOS saw a drop in its market share at the beginning of 2017, as well as in September 2018 and April 2019. However, in April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18 percent of the Spanish smartphone market by June 2023.

Most preferred smartphones

Over the last five years, Android has never had a market share below 80 percent in Spain. Thus, it comes as no surprise that in 2021, the most preferred smartphone brands in Spain had an Android operating system, with Apple phones ranking only fourth in people’s preferences. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of 27.61 percent, overtaking Samsung in 2021 for the first time.

Smartphone usage

Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. The majority of Spanish respondents had up to 20 apps installed on their smartphones, the most used being social media apps, such as WhatsApp, Facebook, and Instagram.