In 2018, the Renault-Nissan Alliance sold almost 764,000 vehicles to customers in its third largest market, France. Meanwhile, the United States and China were the two largest markets in 2018 with roughly 1.6 and 1.9 million units sold respectively in that year.
The Ghosn Era
Much of this alliance’s success has been credited to businessman Carlos Ghosn, who led the group during what is often regarded as the Ghosn Era. Renault-Nissan became one of the leading auto manufacturers during this era. In order to avoid looming bankruptcy, Renault first hired Ghosn in 1996. The formation of the Renault-Nissan Alliance in 1999 placed Ghosn as chief operating officer of Nissan. He would go on to be credited with saving Nissan from bankruptcy as well. The Ghosn Era would slowly begin to break apart following the leader’s first arrest by Japanese authorities in 2018. Ghosn faces charges related to financial crime including under-reporting his salary. His subsequent dismissal from Nissan lowered stock price. Stock price at both Nissan and Renault continuously fell in 2018 and 2019. Though this matches similar trends across a struggling industry, particular drops followed Ghosn’s second arrest in April 2019 and as a result of Ghosn’s flight from Japan in December 2019.
Number of vehicles sold globally by the Renault-Nissan Alliance in FY 2018, by major country
(in units)
The alliance includes Renault Group and Nissan Motor Co., Ltd., and builds Renault, Nissan, Datsun and Lada models at the AVTOVAZ plant in Togliatti; the Chinese joint-venture partner is Dongfeng Motor, according to the source.
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Renault, & Nissan, & Mitsubishi Motors Corporation. (January 30, 2019). Number of vehicles sold globally by the Renault-Nissan Alliance in FY 2018, by major country (in units) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/650372/renault-nissan-alliance-vehicle-sales-globally-by-region/
Renault, und Nissan, und Mitsubishi Motors Corporation. "Number of vehicles sold globally by the Renault-Nissan Alliance in FY 2018, by major country (in units)." Chart. January 30, 2019. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/650372/renault-nissan-alliance-vehicle-sales-globally-by-region/
Renault, Nissan, Mitsubishi Motors Corporation. (2019). Number of vehicles sold globally by the Renault-Nissan Alliance in FY 2018, by major country (in units). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/650372/renault-nissan-alliance-vehicle-sales-globally-by-region/
Renault, and Nissan, and Mitsubishi Motors Corporation. "Number of Vehicles Sold Globally by The Renault-nissan Alliance in Fy 2018, by Major Country (in Units)." Statista, Statista Inc., 30 Jan 2019, https://www.statista.com/statistics/650372/renault-nissan-alliance-vehicle-sales-globally-by-region/
Renault & Nissan & Mitsubishi Motors Corporation, Number of vehicles sold globally by the Renault-Nissan Alliance in FY 2018, by major country (in units) Statista, https://www.statista.com/statistics/650372/renault-nissan-alliance-vehicle-sales-globally-by-region/ (last visited October 31, 2024)
Number of vehicles sold globally by the Renault-Nissan Alliance in FY 2018, by major country (in units) [Graph], Renault, & Nissan, & Mitsubishi Motors Corporation, January 30, 2019. [Online]. Available: https://www.statista.com/statistics/650372/renault-nissan-alliance-vehicle-sales-globally-by-region/