Voting intention in the United Kingdom 2020-2025
As of July 2025, approximately 24 percent of people in the UK would vote for the governing Labour Party in a potential general election, behind Reform UK on 26 percent, with the Conservatives third on 16 percent. Since returning to power, support for the Labour Party has fallen considerably, with the government's sinking approval rating approaching the unpopularity of the previous government.
Labour's return to power in 2024
On May 22, 2024, Rishi Sunak announced his decision to hold the 2024 general election on July 4. Sunak's surprise announcement came shortly after some positive economic figures were released in the UK, and he may have hoped this would boost his poor job ratings and perhaps also his government's low approval ratings. This was a long-shot, however, and as predicted in the polls, Labour won the 2024 general election by a landslide, winning 412 out of 650 seats. The sting in the tale for the Labour Party was that despite this large majority, they won a relatively low share of the votes and almost immediately saw their popularity fall in the second half of 2024.
Sunak's five pledges in 2023
After a tough 2022, in which Britain suffered through its worst cost of living crisis in a generation, the economy was consistently identified as the main issue facing the country, just ahead of healthcare. To respond to these concerns, Rishi Sunak started 2023 with five pledges; halve inflation, grow the economy, reduce national debt, cut NHS waiting times, and stop small boats. By the end of that year, just one pledge can be said to have been fully realized, with CPI inflation falling from 10.1 percent at the start of 2023 to 4 percent by the end of it. There is some ambiguity regarding the success of some of the other pledges. The economy shrank in the last two quarters of 2023 but started to grow again in early 2024. National debt increased slightly, while small boat arrivals declined compared to 2022, but were still higher than in most other years. The pledge to cut NHS waiting times was not fulfilled either, with the number of people awaiting treatment rising in 2023.
