Key insights
- Number of social network users worldwide
- 5.17bn
Detailed statistics
Number of global social network users 2017-2028
- Social media ad spend worldwide
- 269bn USD
Detailed statistics
Social media ad spending worldwide 2019-2028, by device
- Leading social media ad market
- United States
Detailed statistics
Largest social media advertising markets worldwide 2023
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
7
- Premium Statistic Social media ad spend worldwide 2019-2029
- Premium Statistic Social network ad spending per user worldwide 2020-2028, by device
- Premium Statistic ARPU in the social media advertising segment Worldwide 2019-2029
- Premium Statistic Most important social media platforms for marketers worldwide 2024
- Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2024
- Premium Statistic Largest social media advertising markets worldwide 2023
- Premium Statistic Leading consumer trends according to marketers worldwide 2024
Overview
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Premium Statistic
Social media ad spend worldwide 2019-2029
Social media ad spend worldwide 2019-2029
Social media advertising spending worldwide from 2019 to 2029 (in billion U.S. dollars)
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Premium Statistic
Social network ad spending per user worldwide 2020-2028, by device
Social network ad spending per user worldwide 2020-2028, by device
Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars)
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Premium Statistic
ARPU in the social media advertising segment Worldwide 2019-2029
ARPU in the social media advertising segment Worldwide 2019-2029
Average revenue per unit (ARPU) in the social media advertising segment of the advertising market Worldwide from 2019 to 2029
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Premium Statistic
Most important social media platforms for marketers worldwide 2024
Most important social media platforms for marketers worldwide 2024
Most important social media platforms according to marketers worldwide as of January 2024
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Premium Statistic
Most important social media platforms according to B2C & B2B marketers worldwide 2024
Most important social media platforms according to B2C & B2B marketers worldwide 2024
Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024
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Premium Statistic
Largest social media advertising markets worldwide 2023
Largest social media advertising markets worldwide 2023
Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)
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Premium Statistic
Leading consumer trends according to marketers worldwide 2024
Leading consumer trends according to marketers worldwide 2024
Leading consumer trends according to marketers worldwide as of July 2024
Market leaders
5
- Premium Statistic Most valuable media & entertainment brands worldwide 2024
- Basic Statistic Fastest growing brands worldwide 2024
- Premium Statistic Social media platforms most used for content by marketers worldwide 2024
- Premium Statistic Social media platforms with highest ROI worldwide 2023
- Premium Statistic Social media revenue of selected companies 2023
Market leaders
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Premium Statistic
Most valuable media & entertainment brands worldwide 2024
Most valuable media & entertainment brands worldwide 2024
Leading media and entertainment brands worldwide in 2024, by brand value (in billion U.S. dollars)
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Basic Statistic
Fastest growing brands worldwide 2024
Fastest growing brands worldwide 2024
Brands with the highest brand value change worldwide in 2024
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Premium Statistic
Social media platforms most used for content by marketers worldwide 2024
Social media platforms most used for content by marketers worldwide 2024
Social media platforms most used for content by marketing and media leaders worldwide as of February 2024
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Premium Statistic
Social media platforms with highest ROI worldwide 2023
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
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Social media revenue of selected companies 2023
Social media revenue of selected companies 2023
Revenue of selected social media companies from 2014 to 2023 (in million U.S. dollars)
Usage
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- Premium Statistic Leading social media platforms used by marketers worldwide 2024
- Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
- Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2024
- Premium Statistic Areas in which marketers used automation the most worldwide 2024
- Premium Statistic Organic vs. paid social media used by marketers worldwide 2024
- Premium Statistic Platforms profiting from cookie deprecation worldwide 2024
Usage
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Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
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Premium Statistic
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
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Premium Statistic
Changes in use of video platforms for social media marketing purposes worldwide 2024
Changes in use of video platforms for social media marketing purposes worldwide 2024
Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024
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Premium Statistic
Areas in which marketers used automation the most worldwide 2024
Areas in which marketers used automation the most worldwide 2024
Areas in which marketers used automation the most worldwide as of February 2024
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Premium Statistic
Organic vs. paid social media used by marketers worldwide 2024
Organic vs. paid social media used by marketers worldwide 2024
Organic vs. paid social media used by marketing and media leaders worldwide as of February 2024
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Platforms profiting from cookie deprecation worldwide 2024
Platforms profiting from cookie deprecation worldwide 2024
Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024
Effectiveness & metrics
5
- Premium Statistic Leading benefits of social media marketing according to marketers worldwide 2024
- Premium Statistic Volume of social media ad impressions worldwide 2022-2023
- Premium Statistic Social media ads CTR worldwide 2022-2023
- Premium Statistic Social media ads CPM worldwide 2022-2023
- Premium Statistic Trust in X ads among marketers worldwide 2022-2024
Effectiveness & metrics
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Premium Statistic
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide as of January 2024
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Premium Statistic
Volume of social media ad impressions worldwide 2022-2023
Volume of social media ad impressions worldwide 2022-2023
Volume of social media advertising impressions worldwide from 4th quarter 2022 to 4th quarter 2023 (indexed to 4th quarter 2022)
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Premium Statistic
Social media ads CTR worldwide 2022-2023
Social media ads CTR worldwide 2022-2023
Social media advertising clickthrough rate (CTR) worldwide from 4th quarter 2022 to 4th quarter 2023
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Premium Statistic
Social media ads CPM worldwide 2022-2023
Social media ads CPM worldwide 2022-2023
Social media advertising cost-per-mille (CPM) worldwide from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)
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Trust in X ads among marketers worldwide 2022-2024
Trust in X ads among marketers worldwide 2022-2024
Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024
Consumers
4
Consumers
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Premium Statistic
Number of global social network users 2017-2028
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
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Basic Statistic
Most used social networks 2024, by number of users
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
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Leading social media usage reasons worldwide 2023
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
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Share of IT decision-makers that interact with social media ads worldwide 2023
Share of IT decision-makers that interact with social media ads worldwide 2023
Share of IT decision-makers that interacted with social media advertising worldwide in 2023, by generation
The role of AI in social media marketing
4
- Premium Statistic Top GenAI challenges for social media marketing according to marketers worldwide 2024
- Premium Statistic Top GenAI benefits for social media marketing according to marketers worldwide 2024
- Premium Statistic Global marketers on AI generated social media content labels 2024
- Premium Statistic Global marketers on generative AI benefits for social media marketing 2024
The role of AI in social media marketing
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Premium Statistic
Top GenAI challenges for social media marketing according to marketers worldwide 2024
Top GenAI challenges for social media marketing according to marketers worldwide 2024
Leading challenges of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
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Premium Statistic
Top GenAI benefits for social media marketing according to marketers worldwide 2024
Top GenAI benefits for social media marketing according to marketers worldwide 2024
Leading benefits of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
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Premium Statistic
Global marketers on AI generated social media content labels 2024
Global marketers on AI generated social media content labels 2024
Global marketers opinions on labeling AI generated content on social media as of May 2024
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Premium Statistic
Global marketers on generative AI benefits for social media marketing 2024
Global marketers on generative AI benefits for social media marketing 2024
Leading benefits of using generative AI for social media marketing worldwide as of May 2024
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