Key insights
- Social media ad spend worldwide
- 269bn USD
Detailed statistics
Social media ad spending worldwide 2019-2028, by device
- Meta's ad revenue worldwide
- 131bn USD
Detailed statistics
Meta: annual advertising revenue worldwide 2009-2023
- Number of Facebook users worldwide
- 3.06bn
Detailed statistics
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
7
- Premium Statistic Social media ad spending worldwide 2019-2028, by device
- Premium Statistic Ad spending of the Metaverse advertising industry 2022-2030
- Premium Statistic Digital advertising market share of major companies worldwide 2023
- Basic Statistic Digital advertising revenue of leading online companies 2012-2023
- Basic Statistic Meta: annual advertising revenue worldwide 2009-2023
- Premium Statistic Global Facebook advertising revenue 2017-2027
- Premium Statistic Global IAP revenue of Facebook Messenger 2017-2023
Overview
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Premium Statistic
Social media ad spending worldwide 2019-2028, by device
Social media ad spending worldwide 2019-2028, by device
Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars)
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Premium Statistic
Ad spending of the Metaverse advertising industry 2022-2030
Ad spending of the Metaverse advertising industry 2022-2030
Ad spending of the global Metaverse advertising industry from 2022 to 2030 (in billion U.S. dollars)
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Premium Statistic
Digital advertising market share of major companies worldwide 2023
Digital advertising market share of major companies worldwide 2023
Companies with largest share of digital advertising revenue worldwide in 2023
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Basic Statistic
Digital advertising revenue of leading online companies 2012-2023
Digital advertising revenue of leading online companies 2012-2023
Selected online companies ranked by total digital advertising revenue from 2012 to 2023 (in billion U.S. dollars)
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Basic Statistic
Meta: annual advertising revenue worldwide 2009-2023
Meta: annual advertising revenue worldwide 2009-2023
Annual advertising revenue of Meta Platforms worldwide from 2009 to 2023 (in million U.S. dollars)
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Premium Statistic
Global Facebook advertising revenue 2017-2027
Global Facebook advertising revenue 2017-2027
Advertising revenues generated by Facebook worldwide from 2017 to 2027 (in billion U.S. dollars)
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Premium Statistic
Global IAP revenue of Facebook Messenger 2017-2023
Global IAP revenue of Facebook Messenger 2017-2023
Annual app revenue generated by Facebook Messenger worldwide from 2017 to 2023 (in million U.S. dollars)
Marketing usage
4
- Premium Statistic Leading social media platforms used by marketers worldwide 2024
- Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
- Basic Statistic Average weekly Facebook brand posts 2023, by vertical
- Basic Statistic Facebook brand post types 2014-2021
Marketing usage
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Premium Statistic
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
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Premium Statistic
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
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Basic Statistic
Average weekly Facebook brand posts 2023, by vertical
Average weekly Facebook brand posts 2023, by vertical
Average number of weekly brand posts on Facebook in 2023, by vertical
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Basic Statistic
Facebook brand post types 2014-2021
Facebook brand post types 2014-2021
Types of branded posts on Facebook worldwide from 2014 to 2021
Metrics and engagement rates
5
- Premium Statistic Facebook advertising CTR 2023, by industry
- Premium Statistic Facebook advertising CPM 2023, by industry
- Premium Statistic Facebook advertising CPC 2023, by industry
- Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
- Premium Statistic Facebook brand post engagement 2023, by vertical
Metrics and engagement rates
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Premium Statistic
Facebook advertising CTR 2023, by industry
Facebook advertising CTR 2023, by industry
Facebook advertising click-through rate (CTR) worldwide in March 2023, by industry
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Premium Statistic
Facebook advertising CPM 2023, by industry
Facebook advertising CPM 2023, by industry
Facebook advertising cost-per-mille (CPM) worldwide in March 2023, by industry (in U.S. dollars)
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Premium Statistic
Facebook advertising CPC 2023, by industry
Facebook advertising CPC 2023, by industry
Facebook advertising cost-per-click (CPC) worldwide in March 2023, by industry (in U.S. dollars)
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Premium Statistic
Global Facebook pages fan engagement rate 2023, by type of post
Global Facebook pages fan engagement rate 2023, by type of post
Average Facebook page fan engagement with selected post types worldwide as of November 2023
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Premium Statistic
Facebook brand post engagement 2023, by vertical
Facebook brand post engagement 2023, by vertical
Average engagement rate with brand posts on Facebook in 2023, by vertical
Brands
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Leading brands worldwide 2023, by Social Index score
Leading brands worldwide 2023, by Social Index score
Leading brands worldwide in July 2023, by Social Index score
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Social media platforms with highest ROI worldwide 2023
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
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Premium Statistic
Brand value of the most valuable brands worldwide 2024
Brand value of the most valuable brands worldwide 2024
Leading brands worldwide in 2024, by brand value (in billion U.S. dollars)
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Basic Statistic
Most popular Facebook fan pages globally 2023
Most popular Facebook fan pages globally 2023
Most popular Facebook fan pages worldwide as of September 2023, based on number of fans (in millions)
Competitors
5
- Premium Statistic Leading media owners worldwide 2022, by ad revenue
- Premium Statistic Most trusted brands worldwide 2022
- Premium Statistic Social media platforms with highest ROI worldwide 2023
- Premium Statistic Most valuable media brands 2023
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
Competitors
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Premium Statistic
Leading media owners worldwide 2022, by ad revenue
Leading media owners worldwide 2022, by ad revenue
Leading media companies worldwide in 2022, ranked by advertising revenue (in billion U.S. dollars)
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Most trusted brands worldwide 2022
Most trusted brands worldwide 2022
Most trusted brands worldwide in 2022 (index score)
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Premium Statistic
Social media platforms with highest ROI worldwide 2023
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
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Premium Statistic
Most valuable media brands 2023
Most valuable media brands 2023
Leading media brands worldwide in 2023, by brand value (in billion U.S. dollars)
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Premium Statistic
Share of social commerce buyers worldwide 2023, by country
Share of social commerce buyers worldwide 2023, by country
Percentage of online consumers buying from social networks in selected countries worldwide in 2023
Consumers
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- Basic Statistic Most used social networks 2024, by number of users
- Premium Statistic Leading social media usage reasons worldwide 2023
- Basic Statistic Facebook: number of daily active users worldwide 2011-2023
- Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
- Basic Statistic Countries with the most Facebook users 2024
- Basic Statistic Facebook: countries with the highest Facebook reach 2024
- Basic Statistic Facebook: distribution of global audiences 2024, by age and gender
- Basic Statistic Total global visitor traffic to Facebook.com 2023
Consumers
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Basic Statistic
Most used social networks 2024, by number of users
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
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Premium Statistic
Leading social media usage reasons worldwide 2023
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
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Basic Statistic
Facebook: number of daily active users worldwide 2011-2023
Facebook: number of daily active users worldwide 2011-2023
Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)
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Basic Statistic
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Number of monthly active Facebook users worldwide as of 4th quarter 2023 (in millions)
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Basic Statistic
Countries with the most Facebook users 2024
Countries with the most Facebook users 2024
Leading countries based on Facebook audience size as of April 2024 (in millions)
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Basic Statistic
Facebook: countries with the highest Facebook reach 2024
Facebook: countries with the highest Facebook reach 2024
Countries with the highest Facebook audience reach as of April 2024
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Basic Statistic
Facebook: distribution of global audiences 2024, by age and gender
Facebook: distribution of global audiences 2024, by age and gender
Distribution of Facebook users worldwide as of April 2024, by age and gender
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Basic Statistic
Total global visitor traffic to Facebook.com 2023
Total global visitor traffic to Facebook.com 2023
Worldwide visits to Facebook.com from July to December 2023 (in billions)
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