Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Most used social networks 2024, by number of users
Detailed statistics
Countries with the most Instagram users 2024
Detailed statistics
Countries with the most Instagram users 2024
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Social media: active usage penetration in selected countries and territories 2024
Active social network penetration in selected countries and territories as of April 2024
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
Global year-on-year social media audience growth 2024
Year-on-year audience growth of selected social media platforms worldwide as of January 2024
U.S. market share of leading social media websites 2024
Leading social media websites in the United States as of March 2024, based on share of visits
ACSI - U.S. customer satisfaction with online platforms 2023-2024
American Customer Satisfaction Index (ACSI) of selected online networks from July 2023 to June 2024 (index score)
Gen Z: selected social media platforms in the U.S. 2020-2025
Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions)
Instagram users worldwide 2019-2028
Number of Instagram users worldwide from 2019 to 2028 (in millions)
Countries with the most Instagram users 2024
Leading countries based on Instagram audience size as of January 2024 (in millions)
Instagram: countries with the highest audience reach 2024
Countries and territories with the highest Instagram audience reach as of April 2024
Instagram: distribution of global audiences 2024, by age and gender
Distribution of Instagram users worldwide as of April 2024, by age and gender
Instagram: distribution of global audiences 2024, by age group
Distribution of Instagram users worldwide as of April 2024, by age group
Instagram: distribution of global audiences 2024, by gender
Distribution of Instagram users worldwide as of January 2024, by gender
U.S. Instagram users 2024, by age group
Distribution of Instagram users in the United States as of July 2024, by age group
U.S. Instagram users 2024, by gender
Distribution of Instagram users in the United States as of July 2024, by gender
Instagram accounts with the most followers worldwide 2024
Instagram accounts with the most followers worldwide as of April 2024 (in millions)
Instagram: most popular posts as of 2024
Most popular posts on Instagram as of April 2024, by number of likes (in millions)
Instagram: average reach per post 2023-2024, by format
Average user reach per post on Instagram from 2023 to 2024, by format
Instagram: post engagement 2023-2024, by format
Average engagement on Instagram posts from 2023 to 2024, by format
Instagram: engagement on posts 2023-2024, by type of interaction
Average engagement on Instagram posts in 2023 and 2024, by type of interaction
Instagram: average reach of posts 2023-2024, by number of followers
Average number of users reached per Instagram post from 2023 to 2024, by number of followers
Instagram: average reels reach 2023-2024, by number of followers
Average reach of Instagram reels from 2023 to 2024 by number of followers
Instagram: favorite types of posts for global users 2023
Preferred types of content on Instagram according to users worldwide as of April 2023
Engagement rates among global IG influencers 2022-2023, by profile size
Engagement rates among Instagram influencers worldwide in 2022-2023, by number of followers
Share of Instagram influencers worldwide 2023, by category
Distribution of Instagram influencers worldwide in 2023, by category
Global distribution of Instagram influencers in 2023, by number of followers
Distribution of Instagram influencers worldwide in 2023, by number of followers
Average price per post of Instagram influencers worldwide 2023, by followers
Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)
Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Most used social media platforms among B2C and B2B marketers worldwide 2024
Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024
Most important social media platforms for marketers worldwide 2024
Most important social media platforms according to marketers worldwide as of January 2024
Most important social media platforms according to B2C & B2B marketers worldwide 2024
Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
Facebook and Instagram CPM (cost-per-mille) in the UK 2024
Value of Facebook and Instagram CPM (cost-per-mille) in the United Kingdom from May to July 2024 (in U.S. dollars)
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)