J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Marketing budget's share in companies' revenues in North America & Europe 2014-2024
Detailed statistics
Marketing budgets' share in North America & Europe 2017-2024, by segment
Detailed statistics
Top trends marketers planned to leverage for the first time next year worldwide 2023
Advertising and marketing spending worldwide 2021-2024
Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)
Value of M&A transactions in the media and marketing sectors worldwide 2018-2023
Value of merger and acquisition (M&A) transactions in the media and marketing sectors worldwide from 2018 to 2023 (in billion U.S. dollars)
Number of M&A transactions in the media and marketing sectors worldwide 2018-2023
Number of merger and acquisition (M&A) transactions in the media and marketing sectors worldwide from 2018 to 2023
Number of M&A transactions in marketing services worldwide 2020-2023
Number of merger and acquisition (M&A) transactions in marketing services worldwide from 1st quarter 2020 to 4th quarter 2023
Marketing budget's share in companies' revenues in North America & Europe 2014-2024
Marketing budget as a percentage of companies' total revenues according to chief marketing officers (CMOs) in North America and Europe from 2014 to 2024
Marketing budgets' share in North America & Europe 2017-2024, by segment
Distribution of marketing budgets according to chief marketing officers (CMOs) in North America and Northern and Western Europe from 2017 to 2024, by segment
Marketing budget distribution among DTC marketers worldwide, 2023, by medium type
Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type
Marketers' confidence level in selected channels' ROI measurement worldwide 2022
Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022
Top trends marketers planned to leverage for the first time next year worldwide 2023
Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023
Most important data to improve business results according to marketers worldwide 2023
Most important marketing data to improve business outcomes according to marketing decision-makers worldwide as of January 2023, by type of data
Areas where global marketers saw the greatest benefits of improving data quality 2023
Areas in which marketing decision-makers saw the greatest benefits of improving marketing data quality worldwide as of January 2023
Greatest opportunities for DTC brands in 2024 according to marketers worldwide 2023
Areas of greatest opportunity for direct-to-consumer (DTC) brands in 2024 according to marketers worldwide as of October 2023
Areas in which marketers used automation the most worldwide 2024
Areas in which marketers used automation the most worldwide as of February 2024
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Most important social media platforms for marketers worldwide 2024
Most important social media platforms according to marketers worldwide as of January 2024
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide as of January 2024
Share of marketing budgets spent on influencer marketing worldwide 2024
Share of marketing budgets spent on influencer marketing worldwide as of February 2024
Companies with a content marketing strategy worldwide 2019-2022
Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022
Leading metrics B2B marketers used to track content performance worldwide 2023
Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023
Organizational goals achieved with use of B2B content marketing worldwide 2023
Leading goals achieved with help of content marketing among business-to-business (B2B) marketers worldwide as of July 2023
Change of B2B content marketing budgets worldwide 2024
Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024
Paid methods used for content distribution by B2B marketers worldwide 2023
Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023
Leading causes of data-related challenges for DTC marketers worldwide as of 2023
Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023
Perceived accuracy of data used by DTC marketers worldwide as of 2023
Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023
Leading areas in which marketers used AI worldwide as of 2023
Leading areas in which marketers used artificial intelligence (AI) worldwide as of March 2023
Leading tasks executed with AI according to marketers worldwide 2023
Leading tasks executed with artificial intelligence (AI) according to marketers worldwide as of May 2023
Top ways for using AI-assisted writing for marketing worldwide 2023
Leading ways in which marketers worldwide use artificial intelligence (AI) assisted writing as of March 2023
Leading use cases for AI and automation according to marketers worldwide 2023
The most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023
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