ARPU of the beauty & personal care e-commerce market in the UK 2017-2028
In the United Kingdom (UK), the skin care segment registers a higher average revenue per user (ARPU) than the other online beauty and personal care segments. In 2023, the ARPU of skin care e-commerce stood at approximately 248 U.S. dollars, according to Statista Digital Market Insights. That year's ARPU for personal care e-commerce amounted to some 114.8 dollars.