Top social commerce sites for personal care in the UK 2023, by purchase intent clicks
Facebook ranked as the leading social media platform driving personal care brand shoppers to retailers in the United Kingdom in 2023. Facebook accounted for around 93.4 percent of the share of purchase intent clicks. TikTok ranked second, with a 2.7 percent share of clicks. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session.