In 2022, digital advertising spending accounted for 80 percent of the total ad spend in East Asia. In contrast, non-digital advertising formats like TV or radio ads were prioritized in South Asia, with 64 percent of advertising expenditure in the subregion spent on traditional advertising that year.
Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2022, by subregion
Other statistics that may interest you Advertising in the Asia-Pacific region
Overview
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Ad spend
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- Premium Statistic Advertising spending APAC 2014-2023
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- Premium Statistic Ad spend share of digital and traditional advertising APAC 2022, by subregion
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Traditional
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- Premium Statistic Television ad spending APAC 2012-2024
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Digital
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- Premium Statistic Revenue of the digital advertising market APAC 2022, by country
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- Premium Statistic Revenue of the search advertising market APAC 2022, by country
- Premium Statistic Revenue of the video advertising market APAC 2022, by country
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Leading agencies
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Advertiser perspective
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Statista. (August 31, 2023). Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2022, by subregion [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista. "Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2022, by subregion." Chart. August 31, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista. (2023). Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2022, by subregion. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista. "Ad Spend Share of Digital and Traditional Advertising in The Asia-pacific Region in 2022, by Subregion." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista, Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2022, by subregion Statista, https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion (last visited June 10, 2024)
Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2022, by subregion [Graph], Statista, August 31, 2023. [Online]. Available: https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion