During a survey carried out in late 2022, 79 percent of responding full-time marketing and customer experience leaders from the Asia-Pacific region stated that they heavily relied on third-party cookies. Additionally, 52 percent said that they were spending at least half of their marketing budgets on cookie-based activations and nearly 80 percent said that they were planning to increase their spending on such activations in 2023.
Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022
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Business Today. (March 9, 2023). Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1376752/apac-reliance-third-party-cookies/
Business Today. "Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022." Chart. March 9, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1376752/apac-reliance-third-party-cookies/
Business Today. (2023). Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1376752/apac-reliance-third-party-cookies/
Business Today. "Reliance on Third-party Cookies among Advertisers in The Asia-pacific Region as of November 2022." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1376752/apac-reliance-third-party-cookies/
Business Today, Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022 Statista, https://www.statista.com/statistics/1376752/apac-reliance-third-party-cookies/ (last visited June 10, 2024)
Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022 [Graph], Business Today, March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1376752/apac-reliance-third-party-cookies/