Price comparison between Amazon and supermarkets for baby products in the UK 2020
An analysis that looked at the prices available on AmazonFresh and traditional UK supermarket retailers in the baby products category showed varying degrees of price difference. As of January 1, 2020, baby products at Asda were closest to Amazon prices, with only a 7.4 percent difference between them. Waitrose, an upmarket grocery retailer, was by 22.2 percent more expensive than AmazonFresh when it came to baby products available in each retailer's stock.