Preferences for contactless interaction during Covid-19
Capgemini survey revealed differences in consumer preferences between the U.S., the UK, and Germany. While approximately three-quarters of U.S. respondents consider a contactless test-drive vehicle delivery service vital, the response from UK and German respondents was less conclusive. A total of 44 percent of UK respondents and 51 percent of German respondents believe this service would be important for them when it comes to purchasing a vehicle online.
With online sales representing a core element in the recovery of car sales and customer conversion during the Covid-19 pandemic, contactless interaction between consumer and dealer has become a key topic of discussion. A