American podcast users tend to prefer paying directly to the podcaster to access content, a survey assessing popularity of payment method to access podcasts has revealed, particularly among White users, 69 percent of whom gave money direcly to podcasters or shows. Ranked second in preference was to pay to the podcast platform, although this was reversed for users of Black ethnicity, with 47 percent of Black respondents having paid to a podcast network, compared to 41 percent having paid or donated money directly to a podcaster.
Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by ethnicity
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YouGov. (June 16, 2020). Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph]. In Statista. Retrieved June 02, 2024, from https://www.statista.com/statistics/1127693/podcast-payment-method-us-ethnicity/
YouGov. "Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by ethnicity." Chart. June 16, 2020. Statista. Accessed June 02, 2024. https://www.statista.com/statistics/1127693/podcast-payment-method-us-ethnicity/
YouGov. (2020). Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by ethnicity. Statista. Statista Inc.. Accessed: June 02, 2024. https://www.statista.com/statistics/1127693/podcast-payment-method-us-ethnicity/
YouGov. "Most Popular Methods of Paying or Donating Money to Access or Listen to a Podcast in The United States as of June 2020, by Ethnicity." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/1127693/podcast-payment-method-us-ethnicity/
YouGov, Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by ethnicity Statista, https://www.statista.com/statistics/1127693/podcast-payment-method-us-ethnicity/ (last visited June 02, 2024)
Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph], YouGov, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/1127693/podcast-payment-method-us-ethnicity/