Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of February 2023
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Other statistics that may interest you B2B advertising and marketing in the U.S.
Spending
7
- Premium Statistic B2B ad spend in the U.S. 2020-2024
- Premium Statistic B2B traditional ad spend in the U.S. 2020-2024
- Premium Statistic Change in B2B traditional ad spend in the U.S. 2021-2024
- Premium Statistic B2B digital ad spend in the U.S. 2015-2024
- Premium Statistic B2B digital ad spend growth in the U.S. 2020-2024
- Premium Statistic B2B digital ad spend in the U.S. 2022, by industry
- Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024
Marketing strategies
6
- Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic B2B spending on marketing technology in the United States 2020-2024
- Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Leading B2B account-based marketing challenges in the U.S. 2022
Event marketing
4
- Premium Statistic B2B trade show market size in the U.S. 2018-2027
- Premium Statistic Type of trade shows projected in selected countries worldwide 2021
- Basic Statistic Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
- Premium Statistic Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Content marketing
7
- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Change of B2B content marketing budgets worldwide 2024
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
- Premium Statistic Leading content experiences B2B marketers want at events U.S. & Canada 2022
- Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
Spotlight: Linkedin
6
- Premium Statistic Number of LinkedIn users in the United States 2019-2028
- Premium Statistic LinkedIn: U.S. users 2023, by generation
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
- Premium Statistic LinkedIn's effectiveness for B2B marketers worldwide 2022
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
- Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2020-2024
Further related statistics
20
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Brand activation marketing spend in the U.S. 2015, by type
- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Canada: marketing activity spending decrease 2015
- Effectiveness of selected channels in B2B demand generation worldwide 2017
- Canada: marketing activity spending increase 2015
- B2B marketing: leading customer marketing acitivities worldwide 2014
- Event marketing revenues in Sweden 2015-2017
- Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Effectiveness of selected tactics in B2B demand generation in 2017
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- B2B marketing companies: message development process implementation 2014
- Citizens Financial Group, Inc.'s marketing expenses 2015-2023
- Adverting and marketing expenses of First Republic Bank 2015-2022
- Business-to-business (B2B) advertising spending forecast in Malaysia 2014-2019
- B2B media, business and company information market size 2014-2020, by segment
- Ways of winning business by marcomms agencies in the UK 2021
Further Content: You might find this interesting as well
Statistics
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Brand activation marketing spend in the U.S. 2015, by type
- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Canada: marketing activity spending decrease 2015
- Effectiveness of selected channels in B2B demand generation worldwide 2017
- Canada: marketing activity spending increase 2015
- B2B marketing: leading customer marketing acitivities worldwide 2014
- Event marketing revenues in Sweden 2015-2017
- Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Effectiveness of selected tactics in B2B demand generation in 2017
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- B2B marketing companies: message development process implementation 2014
- Citizens Financial Group, Inc.'s marketing expenses 2015-2023
- Adverting and marketing expenses of First Republic Bank 2015-2022
- Business-to-business (B2B) advertising spending forecast in Malaysia 2014-2019
- B2B media, business and company information market size 2014-2020, by segment
- Ways of winning business by marcomms agencies in the UK 2021
The CMO Survey. (March 28, 2023). Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of February 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1133213/us-b2b-change-digital-vs-traditional-marketing/
The CMO Survey. "Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of February 2023." Chart. March 28, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1133213/us-b2b-change-digital-vs-traditional-marketing/
The CMO Survey. (2023). Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of February 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1133213/us-b2b-change-digital-vs-traditional-marketing/
The CMO Survey. "Change in Digital Marketing Spending and Traditional Advertising According to B2b Cmos in The United States as of February 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1133213/us-b2b-change-digital-vs-traditional-marketing/
The CMO Survey, Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of February 2023 Statista, https://www.statista.com/statistics/1133213/us-b2b-change-digital-vs-traditional-marketing/ (last visited June 10, 2024)
Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of February 2023 [Graph], The CMO Survey, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1133213/us-b2b-change-digital-vs-traditional-marketing/