Digital marketing contribution to business performance in the U.S. 2021, by industry

Published by
J. G. Navarro,
May 17, 2023
During a survey conducted among marketing professionals from the United States in January 2021, the average contribution of marketing to performance of companies in the education industry was rated at six out of seven, where seven means very high.

Digital marketing contribution to companies' performance according to CMOs in the United States as of 2021, by industry

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Sources

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Release date

February 2021

Region

United States

Survey time period

January 6 to 26, 2021

Number of respondents

356 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: To what degree has the use of digital marketing contributed to your company's performance during the last year?
According to the source, 1 means ''not at all' and 7 means 'very highly'.

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