Best qualities of ads according to adult members of Generation Z in the U.S. 2023

Published by
J. G. Navarro,
May 16, 2024
During an early 2023 online survey conducted among adult members of Generation Z in the United States, slightly more than half (or 52 percent) of respondents reported they liked creative and entertaining advertisements. Funny ads came second with 43 percent. In the meantime, roughly 36 percent said they enjoyed ads about a sale or promotion for a product they bought.

Best qualities of advertisements according to adult members of Generation Z in the United States as of February 2023

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Source

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Release date

May 2023

Region

United States

Survey time period

February 9 to 13, 2023

Number of respondents

1,093 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source defines members of Generation Z as people born between 1997 and 2012. Since it only surveyed people aged 18 and above, respondents were born between 1997 and 2005.

Multiple answers were possible.

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