Popularity of ad-supported TV content in the U.S. 2020, by age

Published by
Michele Majidi,
Jan 6, 2023
During a July 2020 survey carried out among consumers from the United States, 57 percent of respondents aged 18 to 24 stated that they actively sought free ad-supported TV content. The same was true for 63 percent of respondents aged 55 or older.

Share of consumers who actively sought free ad-supported TV content in the United States as of July 2020, by age group

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Release date

August 2020

Region

United States

Survey time period

July 2020

Number of respondents

~1,800

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Statistics on " Connected TV advertising in the United States "

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Consumer insights

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