Connected TV ad spend growth in the U.S. 2021-2027
expenditure of 25.09 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
In 2023, connected TV (CTV) advertising spending in the United States was expected to grow by 21.2 percent, to reach an