According to a survey conducted in 2023 among Australian social shoppers, around 22 percent of respondents made a purchase after seeing a product on social media or a streaming platform. Around 15 percent of those surveyed also used social media to discover and search for products and services that they couldn't find anywhere else or to see them used by others in real life.
Main reasons to make social commerce purchases among social shoppers in Australia in 2023
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Other statistics that may interest you Social commerce in Australia
Global overview
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- Premium Statistic Leading social commerce platforms worldwide 2023, by country
- Premium Statistic Social media offering the best social commerce experience worldwide 2023
- Premium Statistic Share of social commerce buyers worldwide 2023, by country
- Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
- Premium Statistic Main drivers for increased social media purchases worldwide 2023
- Premium Statistic Countries with highest and lowest social commerce engagement 2022
Social media usage
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- Premium Statistic Social media users as a percentage of the total population Australia 2015-2022
- Premium Statistic Social network usage by brand in Australia 2024
- Premium Statistic Leading social media apps downloaded in Australia 2024
- Premium Statistic Consumers who use social media for online shopping Australia 2020-2024
- Premium Statistic Consumer reasons for following businesses and brands on social media Australia 2020
Social commerce usage
5
- Premium Statistic Share of social commerce shoppers APAC 2023, by country
- Premium Statistic Social commerce usage Australia 2023, by social media platform
- Premium Statistic Leading social commerce categories Australia 2023
- Premium Statistic Share of shoppers purchasing through social media Australia 2023, by generation
- Premium Statistic Gender breakdown of social commerce shoppers Australia 2020
Social buyer behavior
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- Premium Statistic Frequency of shoppers purchasing through social media Australia 2023
- Premium Statistic Leading drivers for social commerce Australia 2023
- Premium Statistic Shoppers who shopped from international brands on social media Australia 2022, by age
- Premium Statistic Leading online sources used for product research among shoppers Australia 2023
- Premium Statistic Sources used to discover products and brands among online shoppers Australia 2023
Trend: live commerce
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- Premium Statistic Main social networks for purchases during live streaming events 2022
- Premium Statistic Global consumer appetite for livestream commerce 2021, by region
- Premium Statistic Live commerce awareness among consumers Australia 2023
- Premium Statistic Consumer participation in live shopping events Australia 2023
- Premium Statistic Reasons for participating in live shopping events Australia 2023
Further related statistics
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- Share of people considering buying groceries online due to COVID-19 in Finland 2020
- Russians online spending plans during COVID-19 in April 2020, by channel
- Effect of COVID-19 on first-time online purchases in the U.S. 2020, by gender
- Effect of COVID-19 on first-time online purchases in the U.S. 2020, by age group
- Russians spending plans during COVID-19 outbreak in April 2020, by channel
- Main reasons to purchase goods in bulk due to COVID-19 in Indonesia 2020, by age
- Main goods purchased for stockpiling due to COVID-19 in South Korea 2020, by gender
- Share of people engaged in panic buying due to COVID-19 in Malaysia 2020, by age
- Share of people feeling safe after stockpiling COVID-19 South Korea 2020, by age
- Main reasons to purchase goods in bulk due to COVID-19 in Malaysia 2020
- Main reasons not to purchase goods in bulk due to COVID-19 in Malaysia 2020, by age
- Share of people feeling safe after bulk purchasing due to COVID-19 in Malaysia 2020
- Share of people engaged in panic buying due to COVID-19 in Singapore 2020
- Main reasons not to purchase goods in bulk due to COVID-19 in Singapore 2020, by age
- Main goods purchased for stockpiling due to COVID-19 in South Korea 2020
- Share of overseas direct investment from China to Australia 2021, by industry
- Value of exported yeast products from Australia 2021, by product type
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Statistics
- Share of people considering buying groceries online due to COVID-19 in Finland 2020
- Russians online spending plans during COVID-19 in April 2020, by channel
- Effect of COVID-19 on first-time online purchases in the U.S. 2020, by gender
- Effect of COVID-19 on first-time online purchases in the U.S. 2020, by age group
- Russians spending plans during COVID-19 outbreak in April 2020, by channel
- Main reasons to purchase goods in bulk due to COVID-19 in Indonesia 2020, by age
- Main goods purchased for stockpiling due to COVID-19 in South Korea 2020, by gender
- Share of people engaged in panic buying due to COVID-19 in Malaysia 2020, by age
- Share of people feeling safe after stockpiling COVID-19 South Korea 2020, by age
- Main reasons to purchase goods in bulk due to COVID-19 in Malaysia 2020
- Main reasons not to purchase goods in bulk due to COVID-19 in Malaysia 2020, by age
- Share of people feeling safe after bulk purchasing due to COVID-19 in Malaysia 2020
- Share of people engaged in panic buying due to COVID-19 in Singapore 2020
- Main reasons not to purchase goods in bulk due to COVID-19 in Singapore 2020, by age
- Main goods purchased for stockpiling due to COVID-19 in South Korea 2020
- Share of overseas direct investment from China to Australia 2021, by industry
- Value of exported yeast products from Australia 2021, by product type
PayPal. (October 3, 2023). Main reasons to make social commerce purchases among social shoppers in Australia in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. "Main reasons to make social commerce purchases among social shoppers in Australia in 2023." Chart. October 3, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. (2023). Main reasons to make social commerce purchases among social shoppers in Australia in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal. "Main Reasons to Make Social Commerce Purchases among Social Shoppers in Australia in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/
PayPal, Main reasons to make social commerce purchases among social shoppers in Australia in 2023 Statista, https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/ (last visited June 10, 2024)
Main reasons to make social commerce purchases among social shoppers in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1228991/australia-leading-social-commerce-drivers/