Online luxury shopping in North America Q3 18 - Q1 24 by age
In the first quarter of 2024, 94.7 percent of North American luxury shoppers aged between 18 and 39 had used computers and laptops for their online luxury purchases in the past 12 months, marking an all-time high and a significant increase from previous quarters. The use of online channels via computers and laptops was also prevalent among affluent consumers aged over 40, with 80 percent of them using these channels for their purchases.