According to a survey conducted in August 2023 in Japan, the leading cosmetic products purchased among female consumers were face washes. While 80 percent of women bought at least one face wash product within the last year, only around 10 percent purchased hair removal products.
Leading cosmetic products bought among women in Japan as of August 2023
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Other statistics that may interest you Beauty industry in Japan
Market overview
5
- Premium Statistic Toiletries market size in Japan FY 2014-2023
- Premium Statistic Domestic cosmetics market size in Japan FY 2013-2023
- Premium Statistic Domestic cosmetics market share in Japan FY 2022, by category
- Premium Statistic Sales value of the cosmetic contract manufacturing market in Japan FY 2014-2023
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J-Beauty
5
- Premium Statistic Cosmetic and toothpaste manufacturing R&D expenditure in Japan 2017-2023
- Premium Statistic Organic cosmetics market shipment value in Japan FY 2014-2023
- Premium Statistic Domestic doctor's cosmetic market shipment value in Japan FY 2012-2023
- Premium Statistic Sensitive skin care market size in Japan FY 2015-2023
- Premium Statistic Ad expenses of the cosmetics and toiletry goods industry Japan 2014-2023
Skincare
5
- Premium Statistic Skincare sales value in Japan 2012-2021
- Premium Statistic Skincare shipment value in Japan 2021, by type
- Premium Statistic Facial toners production volume Japan 2013-2022
- Premium Statistic Production volume of beauty essence Japan 2013-2022
- Premium Statistic Production volume of facial washing cream and foam products 2013-2022
Makeup
5
- Premium Statistic Make-up sales value in Japan 2012-2021
- Premium Statistic Makeup shipment value in Japan 2021, by type
- Premium Statistic Production volume of make-up foundation Japan 2013-2022
- Premium Statistic Production volume of eye brow products and mascara Japan 2013-2022
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Hair cosmetics
5
- Premium Statistic Hair coloring sales value in Japan 2013-2022
- Premium Statistic Hair spray sales value in Japan 2013-2022
- Premium Statistic Hair setting lotions sales value in Japan 2013-2022
- Premium Statistic Liquid and foamy hair styling products sales value in Japan 2013-2022
- Premium Statistic Business-use hair care cosmetics market size in Japan 2015-2024
Trade
4
Major companies
6
- Premium Statistic Major Japanese cosmetics companies 2022, by sales
- Premium Statistic Shiseido's net sales FY 2014-2023
- Premium Statistic Global net sales of Kao 2015-2022
- Premium Statistic Global net sales of KOSÉ 2012-2022
- Premium Statistic Pola Orbis Holdings' net sales FY 2013-2022
- Premium Statistic Fancl Corporation's net sales FY 2014-2023
Consumer behavior
5
- Premium Statistic Average monthly amount spent on makeup products in Japan 2023, by gender
- Premium Statistic Most purchased cosmetic products among men in Japan 2023
- Premium Statistic Most purchased cosmetic products among women in Japan 2023
- Premium Statistic Reasons for starting skin bleaching beauty care among women in Japan 2022
- Premium Statistic Young female user ratio of Korean beauty products in Japan 2022, by age
Beauty salons
5
- Premium Statistic Number of beauty salons in Japan FY 2014-2023
- Premium Statistic Share of women frequenting beauty parlors in Japan 2016-2023
- Premium Statistic Share of men frequenting beauty parlors in Japan 2016-2023
- Premium Statistic Average expenses on beauty services per session by women in Japan 2023, by type
- Premium Statistic Average expenses on beauty services per session by men in Japan 2023, by type
Further related statistics
18
- Import value of beauty and skincare products to Malaysia 2018-2022
- MENA cosmetic skin care market value 2015-2024
- South African skin care market value 2017-2023
- Consumer's understanding of personal care/cosmetics industry in Sweden & Denmark 2017
- Familiar skin care brands among male U.S. consumers 2017
- Anti-aging product market size in China 2008-2016
- Indonesia make up and skin care imports 2011 to 2015
- Sales of facial primers and supplements U.S. 2015
- Most popular cosmetic brands among women in Poland 2019
- Most popular cosmetic brands among men in Poland 2019
- Malaysia's essential oils imports 2011 to 2015
- Soap import value Philippines 2011-2015
- Share of organic skin care products bought by U.S. consumers 2017, by age group
- Frequency of use of skin care products among U.S. consumers 2017, by gender
- Facial skincare market value in the United Kingdom (UK) 2012-2014
- Amount spent per food delivery app order Singapore 2023, by gender
- Number of textile plants Thailand 2023, by type
- Criteria of choice of independent automotive workshops in China 2020
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Statistics
- Import value of beauty and skincare products to Malaysia 2018-2022
- MENA cosmetic skin care market value 2015-2024
- South African skin care market value 2017-2023
- Consumer's understanding of personal care/cosmetics industry in Sweden & Denmark 2017
- Familiar skin care brands among male U.S. consumers 2017
- Anti-aging product market size in China 2008-2016
- Indonesia make up and skin care imports 2011 to 2015
- Sales of facial primers and supplements U.S. 2015
- Most popular cosmetic brands among women in Poland 2019
- Most popular cosmetic brands among men in Poland 2019
- Malaysia's essential oils imports 2011 to 2015
- Soap import value Philippines 2011-2015
- Share of organic skin care products bought by U.S. consumers 2017, by age group
- Frequency of use of skin care products among U.S. consumers 2017, by gender
- Facial skincare market value in the United Kingdom (UK) 2012-2014
- Amount spent per food delivery app order Singapore 2023, by gender
- Number of textile plants Thailand 2023, by type
- Criteria of choice of independent automotive workshops in China 2020
Hot Pepper Beauty Academy. (December 7, 2023). Leading cosmetic products bought among women in Japan as of August 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading cosmetic products bought among women in Japan as of August 2023." Chart. December 7, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. (2023). Leading cosmetic products bought among women in Japan as of August 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy. "Leading Cosmetic Products Bought among Women in Japan as of August 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Hot Pepper Beauty Academy, Leading cosmetic products bought among women in Japan as of August 2023 Statista, https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/ (last visited June 10, 2024)
Leading cosmetic products bought among women in Japan as of August 2023 [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/