A survey conducted during the third quarter of 2023 showed that almost 39 percent of internet users in Japan discovered new brands via search engines. Ads on television ranked second with a share of 32.6 percent.
Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2023
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Other statistics that may interest you Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2022
- Premium Statistic Display advertising expenses in Japan 2018-2022
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Affiliate advertising expenses in Japan 2018-2022
- Premium Statistic Expenses on social advertising in Japan 2018-2023
- Premium Statistic Expenses on social advertising in Japan 2023, by ad category
Leading companies
6
- Premium Statistic Dentsu Group's global revenue 2014-2024
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- Premium Statistic CyberAgent's net sales FY 2014-2023
- Premium Statistic Vector's net sales FY 2015-2024
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- Premium Statistic GMO AD Partners' net sales FY 2016-2023
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2023, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
18
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- Attitudes towards advertising in Sweden 2022, by medium
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- Sources of brand discovery for Gen Z in the U.S. 2019
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- Limitations when it comes to achieving good management in email marketing Spain 2020
- Sources of brand discovery for Boomers in the U.S. 2019
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Statistics
- Advertising channels showing awareness of their customers in France 2015
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- Advertising channels making customers want to know more in France 2015
- Advertising channels considered modern in France 2015
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- Attitudes towards advertising in Sweden 2022, by medium
- Perception of advertising among children in Sweden 2016, by media channel
- Marketing spending of the finance industry in Spain in 2019, by segment
- Sources of brand discovery for Gen Z in the U.S. 2019
- Sources of brand discovery for Gen X in the U.S. 2019
- Limitations when it comes to achieving good management in email marketing Spain 2020
- Sources of brand discovery for Boomers in the U.S. 2019
- Marketing spending of the automotive industry in Spain in 2019, by segment
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- Survey on the brand awareness for organic cosmetics products in the UK 2018
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal, und We Are Social, und Meltwater. "Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2023." Chart. February 21, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal, We Are Social, Meltwater. (2024). Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources of New Brand Discovery among Internet Users in Japan as of 3rd Quarter 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/
DataReportal & We Are Social & Meltwater, Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/ (last visited June 10, 2024)
Most common sources of new brand discovery among internet users in Japan as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1247167/japan-most-common-sources-of-new-brand-discovery/