In 2022, Surf was the most preferred home care brand in the Philippines, with a penetration rate of 90.8 percent. Among the popular home care brands in the country during this period were Downy, Zonrox, and Ariel.
Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate
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Other statistics that may interest you FMCG market in the Philippines
Overview
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Key segment: Food
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Key segment: Alcoholic beverage
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Key segment: Non-alcoholic beverage
4
- Premium Statistic Philippines: sales volume of non-alcoholic drinks market 2014-2027
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Key segment: Cosmetics and personal care
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Key segment: Pet food
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Brand preference
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- Premium Statistic FMCG brand preference Philippines 2022, by penetration rate
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- Premium Statistic Beverage brand preference Philippines 2022, by penetration rate
- Premium Statistic Dairy & dairy substitute brand preference Philippines 2022, by penetration rate
- Premium Statistic Food brand preference Philippines 2022, by penetration rate
- Premium Statistic Home care brand preference Philippines 2022, by penetration rate
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Further related statistics
8
- Spain: leading home care brands 2022, based on household penetration rate
- Volume growth of home care industry in India - by socioeconomic class 2013-2016
- Volume CAGR of the home care industry in India - by type 2014-2016
- Survey on the most popular fruit juice brands in Austria 2012
- Colombia: most purchased home care brands 2022, by buying frequency
- Price comparison between Amazon and supermarkets for homecare products in the UK 2020
- Peru: most purchased home care brands 2022, by buying frequency
- Sports brands U.S. consumers think increased in popularity in past two years 2018
Further Content: You might find this interesting as well
Statistics
- Spain: leading home care brands 2022, based on household penetration rate
- Volume growth of home care industry in India - by socioeconomic class 2013-2016
- Volume CAGR of the home care industry in India - by type 2014-2016
- Survey on the most popular fruit juice brands in Austria 2012
- Colombia: most purchased home care brands 2022, by buying frequency
- Price comparison between Amazon and supermarkets for homecare products in the UK 2020
- Peru: most purchased home care brands 2022, by buying frequency
- Sports brands U.S. consumers think increased in popularity in past two years 2018
Kantar Worldpanel. (July 31, 2023). Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate." Chart. July 31, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. (2023). Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Home Care Category in The Philippines in 2022, by Penetration Rate." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/
Kantar Worldpanel, Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate Statista, https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/ (last visited June 10, 2024)
Most preferred FMCG brands in the home care category in the Philippines in 2022, by penetration rate [Graph], Kantar Worldpanel, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1249000/philippines-penetration-rate-of-preferred-home-care-brands/