Vlogs: global audience reach 2023, by age and gender
A survey conducted during the fourth quarter of 2023 found that 34.9 percent of female internet users aged between 16 and 24 years watched vlogs. Overall, women were more likely to watch vlogs worldwide than men. Vlogs are an online video genre that gained popularity in the 2010s, thanks to platforms like YouTube. Vlogs are also a popular video format for influencers, with this type of video content reporting a global usage reach of approximately 24 percent in the third quarter of 2023.