Most popular brands among Generation Z consumers in the United States as of August 2022
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Other statistics that may interest you Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
Demographics
4
Consumer behavior & attitudes
8
- Basic Statistic Main channels to buy products for consumers the U.S. 2022, by generation
- Premium Statistic U.S. consumers concerned about ability to spend due to inflation 2023, by generation
- Premium Statistic U.S. consumers planning to budget due to financial concerns 2023, by generation
- Premium Statistic Share of U.S. consumers who buy products due to brand trust 2022, by generation
- Premium Statistic Gen Z and millennial consumers expectations from AR apps when shopping U.S. 2022
- Basic Statistic Cost of living crisis: Most relevant social networks for Millennials in the U.S. 2023
- Premium Statistic Favorite brands among Gen Z consumers in the U.S. 2022
- Basic Statistic Favorite brands, products, and services among U.S. millennials 2021
Online & offline shopping by product category
8
- Basic Statistic Shopping channel preference among millennials & Gen Z for car parts in the U.S. 2023
- Basic Statistic Shopping channel preference among U.S. millennials & Gen Z for kids' products 2023
- Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for clothes and shoes 2023
- Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for groceries 2023
- Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for beauty products 2023
- Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for home & garden 2023
- Premium Statistic Shopping channel preference among U.S. millennials & Gen Z for jewelry 2023
- Basic Statistic Shopping channel preference among U.S. millennials & Gen Z for hobby products 2023
Consumer goods
6
- Premium Statistic Leading beauty shops among Gen Z in the U.S. 2023
- Premium Statistic Leading cosmetics brands among Gen Z in the U.S. 2023
- Premium Statistic Leading skincare brands among Gen Z in the U.S. 2023
- Premium Statistic U.S. Gen Z clothes shopping frequency 2022, by gender
- Premium Statistic Considerations when choosing apparel for Gen Z in the U.S. 2023
- Basic Statistic Products that U.S. Gen Z and Millennials buy more due to social media 2021
Holiday season
6
- Premium Statistic Expected spending on the holiday season in the U.S. 2023, by generation
- Premium Statistic Average planned holiday season spend on family in the U.S. 2022, by generation
- Premium Statistic Average planned holiday season spend on friends in the U.S. 2022, by generation
- Premium Statistic Average amount U.S. generations will spend on themselves during the holidays 2022
- Premium Statistic Holiday gift card spending plans in the U.S. 2022-2023, by generation
- Premium Statistic Share of Black Friday spend among Gen Z and millennials in the U.S. 2021, by channel
Further related statistics
20
- U.S. consumers' preferred brand of cat food 2019
- Chile: brand recall among Gen Z 2020
- U.S. consumers' preferred apparel brands as of 2015, by age
- Gen Z preference for eco-friendly products Canada and U.S. 2019
- Favorite shopping websites of affluent U.S. teens 2019
- Gen Z willing to pay premium for eco-friendly products Canada and U.S. 2019
- U.S. consumers' preferred brand of dog food 2019
- Sports equipment and gear brands liked by consumers in the U.S. as of 2018
- Sports equipment and gear brands purchased in past 12 months in the U.S. 2018
- Main reasons Millennials and Gen Z visited stores more often worldwide in 2017
- Factors influencing Gen Z's buying behavior U.S. 2018
- Italy: elements affecting food shopping habits in 2017
- Leading athletic apparel brands amongst upper-income U.S. teens as of 2018
- Most important characteristics to invest in for shoe retailers in the Netherlands
- Most important characteristics to invest in for electronics retailers Netherlands
- Clothing market: preferred brands amongst male teens in the U.S. 2018
- Consumer preference for buying interior & DIY products in Belgium 2016, by segment
- Generation Z shopper smartphone use in-store globally by frequency 2018
- Generation Y: Methods used to shop for holiday gifts 2013, by gender
- Clothing market: preferred brands amongst female teens in the U.S. as of 2018
Further Content: You might find this interesting as well
Statistics
- U.S. consumers' preferred brand of cat food 2019
- Chile: brand recall among Gen Z 2020
- U.S. consumers' preferred apparel brands as of 2015, by age
- Gen Z preference for eco-friendly products Canada and U.S. 2019
- Favorite shopping websites of affluent U.S. teens 2019
- Gen Z willing to pay premium for eco-friendly products Canada and U.S. 2019
- U.S. consumers' preferred brand of dog food 2019
- Sports equipment and gear brands liked by consumers in the U.S. as of 2018
- Sports equipment and gear brands purchased in past 12 months in the U.S. 2018
- Main reasons Millennials and Gen Z visited stores more often worldwide in 2017
- Factors influencing Gen Z's buying behavior U.S. 2018
- Italy: elements affecting food shopping habits in 2017
- Leading athletic apparel brands amongst upper-income U.S. teens as of 2018
- Most important characteristics to invest in for shoe retailers in the Netherlands
- Most important characteristics to invest in for electronics retailers Netherlands
- Clothing market: preferred brands amongst male teens in the U.S. 2018
- Consumer preference for buying interior & DIY products in Belgium 2016, by segment
- Generation Z shopper smartphone use in-store globally by frequency 2018
- Generation Y: Methods used to shop for holiday gifts 2013, by gender
- Clothing market: preferred brands amongst female teens in the U.S. as of 2018
Morning Consult. (September 23, 2022). Most popular brands among Generation Z consumers in the United States as of August 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1257335/favorite-brands-products-and-services-in-the-us-gen-z/
Morning Consult. "Most popular brands among Generation Z consumers in the United States as of August 2022." Chart. September 23, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1257335/favorite-brands-products-and-services-in-the-us-gen-z/
Morning Consult. (2022). Most popular brands among Generation Z consumers in the United States as of August 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1257335/favorite-brands-products-and-services-in-the-us-gen-z/
Morning Consult. "Most Popular Brands among Generation Z Consumers in The United States as of August 2022." Statista, Statista Inc., 23 Sep 2022, https://www.statista.com/statistics/1257335/favorite-brands-products-and-services-in-the-us-gen-z/
Morning Consult, Most popular brands among Generation Z consumers in the United States as of August 2022 Statista, https://www.statista.com/statistics/1257335/favorite-brands-products-and-services-in-the-us-gen-z/ (last visited June 10, 2024)
Most popular brands among Generation Z consumers in the United States as of August 2022 [Graph], Morning Consult, September 23, 2022. [Online]. Available: https://www.statista.com/statistics/1257335/favorite-brands-products-and-services-in-the-us-gen-z/