According to a survey conducted in March 2021 in Japan, the majority of Japanese consumers had at least one preferred beer brand. Asahi's in-house brand Asahi Super Dry led the ranking, with almost 40 percent of respondents naming the dry lager beer as their preferred brand. The six leading brands were under the umbrella of the major domestic breweries Asahi Group Holdings, Suntory Holdings Limited, Kirin Holdings Company, and Sapporo Breweries.
Most popular beer brands in Japan as of March 2021
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Overview
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Production
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Average price
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Consumer behavior
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LINE Research. (April 21, 2021). Most popular beer brands in Japan as of March 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1299543/japan-popular-beer-brand/
LINE Research. "Most popular beer brands in Japan as of March 2021." Chart. April 21, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1299543/japan-popular-beer-brand/
LINE Research. (2021). Most popular beer brands in Japan as of March 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1299543/japan-popular-beer-brand/
LINE Research. "Most Popular Beer Brands in Japan as of March 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1299543/japan-popular-beer-brand/
LINE Research, Most popular beer brands in Japan as of March 2021 Statista, https://www.statista.com/statistics/1299543/japan-popular-beer-brand/ (last visited June 10, 2024)
Most popular beer brands in Japan as of March 2021 [Graph], LINE Research, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1299543/japan-popular-beer-brand/