Likelihood of U.S. consumers to purchase next-gen materials 2021
Next-gen materials are defined by the source as high performance and more sustainable alternatives to materials traditionally sourced from animals, including leather, silk, fur, wool, down, and ‘exotic’ skins. Of the various technologies listed as options in the 2021 survey, recycled materials was the one consumers were most likely to purchase, with over half of respondents very likely to purchase them.