Increase in ad budgets due to cookie deprecation by medium 2023

During an April 2024 survey carried out among retail and ecommerce advertising decision-makers from the United Kingdom (UK), 51 percent of respondents stated they expected direct TV/OTT to increase because of changes to the use of third-party cookies on web browsers; 36 percent said they were looking into increasing spending on display YouTube advertising.

Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium

Characteristic	Share of respondents
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Release date

August 2023

More information

Region

United Kingdom

Survey time period

April 2023

Number of respondents

150 respondents

Special properties

among advertising decision-makers from retail and ecommerce

Method of interview

Online survey

Supplementary notes

The survey was carried out among CMOs, marketing directors/VPs, ecommerce directors/VPs, heads of data, heads of analytics, and performance marketing directors.

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