In the first quarter of 2023, nearly three-quarters (72 percent) of French consumers aged between 18 and 24 purchased clothing or shoes on e-commerce platforms, surpassing Millennials (65 percent) and Gen X (48 percent). Additionally, just over a third of Baby Boomers bought apparel items during the same period.
Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts
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Other statistics that may interest you Fashion e-commerce in France
Overview
6
- Premium Statistic Online fashion retail revenue in Europe 2023, by country
- Premium Statistic E-commerce revenue in France 2021-2029, by segment
- Premium Statistic Fashion e-commerce revenue in France 2017-2029, by segment
- Premium Statistic Yearly change in apparel and textile sales in France 2021-2022, by channel
- Premium Statistic Yearly change in online clothing and textile sales in France 2019-2022
- Premium Statistic Share of online clothing sales in France 2022, by channel
Segments
6
- Premium Statistic Fashion e-commerce user in France 2021-2029, by segment
- Premium Statistic Main online shopping segments in France 2022, by market share
- Premium Statistic Most popular categories for online purchases in France 2024
- Premium Statistic Main product categories for mobile commerce in France 2023
- Premium Statistic Most returned online purchases by category in France 2024
- Premium Statistic Favorite product categories consumers would buy on the metaverse in France 2022
Online retailers
4
- Basic Statistic Fashion: top 5 online stores in France in 2022, by net sales
- Premium Statistic Top mono-brand online fashion stores in France 2022, by market share
- Premium Statistic Top online fashion marketplaces in France 2022, by market share
- Premium Statistic Annual revenue of La Redoute 2017-2022
Consumption
7
- Premium Statistic Online and in-store clothing and shoe shoppers in France 2023, by gender
- Premium Statistic Shoppers buying clothing and shoes online in France 2023, by generation
- Premium Statistic Share of online fashion purchases returned in Europe 2022, by country
- Premium Statistic Traffic to fashion e-commerce websites in France 2022, by device
- Premium Statistic Conversions on fashion retail sites in France 2022, by device
- Premium Statistic Clothing shopping mobile audience share in France 2023, by age and gender
- Premium Statistic Luxury fashion shoppers' mobile audience share in France 2023, by age and gender
Websites & apps
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- Premium Statistic Leading e-commerce sites in France 2022, by monthly visits
- Premium Statistic Leading fashion and apparel websites in France 2023, based on visit share
- Premium Statistic Traffic share of top fashion e-commerce sites in France 2022, by device
- Premium Statistic Most downloaded fashion & beauty apps in France 2022
Further Content: You might find this interesting as well
Klarna. (June 20, 2023). Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. "Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts." Chart. June 20, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. (2023). Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna. "Share of Shoppers Buying Clothing and Shoes Online in France in 1st Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/
Klarna, Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/ (last visited June 10, 2024)
Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts [Graph], Klarna, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1306809/online-fashion-shoppers-by-generation-france/