Popularity and fame of Amazon Prime in the UK 2023, by generation
A survey conducted in the last quarter of 2023 showed the perception that adults of different generations in the United Kingdom (UK) had of Amazon's subscription service Amazon Prime. 97 to 99 percent of respondents representing each generation were familiar with the platform. On average, appreciation for Amazon Prime was just 69 percent in the UK over the surveyed time period, with Generation X bringing the average down.