Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn 2023, TikTok was the social media app with the highest user engagement by far, with 45 hours and 1 minute per month on average. Besides being the platform with the highest usage reach in Mexico during the analyzed period, Facebook ranked second in monthly usage, with 23 hours and 38 minutes monthly on average.
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Overview
Usage
TikTok
YouTube
Messaging apps
Other platforms
Influence marketing
Social commerce
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