Share of affluent consumers buying art and collectibles worldwide Q4 2023, by age
According to a global study conducted in the fourth quarter of 2023, a lower share of affluent consumers aged over 40 years old had purchased art and collectibles in the previous 12 months compared to those aged 18 to 39. Overall, roughly 38 percent of respondents older than 40 years reported having bought art or collectibles within the past year, while around 53 percent of surveyed affluent consumers aged 18 to 39 did the same.