cost of ad fraud in the region has continuously increased throughout the examined period. In the first quarter of 2022, retail was the industry with the highest ad spend waste in APAC.
The sum of ad fraud expenses prevented through machine learning solutions in the Asia-Pacific region in 2022 amounted to an estimated 3.5 billion U.S. dollars. The Ad fraud money saved through machine learning solutions in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars)
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Other statistics that may interest you Digital advertising in the Asia-Pacific region
Overview
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- Premium Statistic Digital advertising spending worldwide 2021-2027
- Premium Statistic Advertising spending in the world's largest ad markets 2021
- Premium Statistic Global ad spend distribution 2022, by medium
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Marketing spending Asia-Pacific 2012-2021, by medium
Market segments
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- Premium Statistic Revenue of the digital advertising market APAC 2022, by country
- Premium Statistic Revenue of the social media advertising market APAC 2022, by country
- Premium Statistic Revenue of the search advertising market APAC 2022, by country
- Premium Statistic Revenue of the video advertising market APAC 2022, by country
- Premium Statistic Revenue of the banner advertising market APAC 2022, by country
- Premium Statistic Revenue of the digital classifieds market APAC 2022, by country
Programmatic
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Ad spend
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Ad reach
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- Premium Statistic Facebook Messenger ad reach rate APAC 2024, by country
- Premium Statistic Instagram ad reach rate APAC 2024, by country
- Premium Statistic YouTube ad reach rate APAC 2024, by country
- Premium Statistic TikTok ad reach rate APAC 2024, by country
- Premium Statistic Snapchat ad reach rate APAC 2024, by country
- Premium Statistic LinkedIn ad reach rate APAC 2024, by country
Ad fraud
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- Premium Statistic Cost of digital advertising fraud APAC 2018-2022
- Premium Statistic Ad fraud money saved through ML solutions APAC 2018-2022
- Premium Statistic Ad fraud rate APAC 2021, by country
- Premium Statistic Level of concern over ad fraud and quality-related issues among businesses APAC 2021
- Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country
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Further Content: You might find this interesting as well
Business of Apps. (June 27, 2022). Ad fraud money saved through machine learning solutions in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1318061/apac-ad-fraud-money-saved-through-machine-learning-solutions/
Business of Apps. "Ad fraud money saved through machine learning solutions in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars)." Chart. June 27, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1318061/apac-ad-fraud-money-saved-through-machine-learning-solutions/
Business of Apps. (2022). Ad fraud money saved through machine learning solutions in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1318061/apac-ad-fraud-money-saved-through-machine-learning-solutions/
Business of Apps. "Ad Fraud Money Saved through Machine Learning Solutions in The Asia-pacific Region from 2018 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jun 2022, https://www.statista.com/statistics/1318061/apac-ad-fraud-money-saved-through-machine-learning-solutions/
Business of Apps, Ad fraud money saved through machine learning solutions in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1318061/apac-ad-fraud-money-saved-through-machine-learning-solutions/ (last visited June 10, 2024)
Ad fraud money saved through machine learning solutions in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars) [Graph], Business of Apps, June 27, 2022. [Online]. Available: https://www.statista.com/statistics/1318061/apac-ad-fraud-money-saved-through-machine-learning-solutions/