Apple Arcade brand profile in the United States 2023
When it comes to video game subscription users, brand awareness of Apple Arcade is at 65 % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple Arcade in the United States?
In total, 24 % of U.S. video game subscription users say they like Apple Arcade.
What is the usage share of Apple Arcade in the United States?
All in all, 23 % of video game subscription users in the United States use Apple Arcade.
How loyal are the customers of Apple Arcade?
Around 16 % of video game subscription users in the United States say they are likely to use Apple Arcade again.
What's the buzz around Apple Arcade in the United States?
In June 2023, about 23 % of U.S. video game subscription users had heard about Apple Arcade in the media, on social media, or in advertising over the past three months.
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