According to a 2023 survey among online shoppers in the Asia-Pacific region, social media influencers had the highest rates of influence on consumers. In comparison, journalists and politicians had the least influence on consumers in the Asia-Pacific region, with one percent of the respondents selecting them each.
Leading influences on consumers in the Asia-Pacific region in 2023
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Other statistics that may interest you Shopping behavior in the Asia-Pacific region
Overview
6
- Premium Statistic Household final consumption expenditure per capita APAC 2022, by country
- Premium Statistic Leading retailers APAC 2021, by retail revenue
- Premium Statistic Share of online spending APAC 2023, by country
- Premium Statistic E-commerce share of total retail APAC 2022, by country or territory
- Premium Statistic Social commerce usage frequency Asia 2023, by country
- Premium Statistic Share of livestream commerce shoppers APAC 2023, by country
Online shopping
4
- Premium Statistic Share of internet users who made weekly online purchases APAC 2022, by country
- Premium Statistic Mobile e-commerce weekly usage rate in the APAC region 2022, by country
- Premium Statistic Internet users who made weekly online grocery purchases APAC 2022, by country
- Premium Statistic Internet users who made monthly digital content purchases APAC 2022, by country
Payment methods
3
Shopping channel
4
- Premium Statistic Omnichannel retail usage Asia 2023, by country and channel
- Premium Statistic Leading channels to shop during the holiday shopping period Asia 2023, by country
- Premium Statistic Shopping channel preference for online luxury purchases in Asia Q1 2022- Q3 2023
- Premium Statistic Purchase preference for beauty and care products SEA 2023, by country
Shopping platforms
4
- Premium Statistic Top grossing shopping apps SEA 2022, by country and IAP revenue
- Premium Statistic Most downloaded free shopping apps SEA 2022, by country and number of downloads
- Premium Statistic Leading social media platforms for shopping Asia 2023, by country
- Premium Statistic Most used food delivery apps Asia 2023, by country
Holiday shopping
3
Consumer preferences
5
- Premium Statistic Leading influences on consumers APAC 2023
- Premium Statistic Preference to buy premium or luxury items APAC 2023, by type
- Premium Statistic Criteria for selecting personal care products APAC 2023, by country
- Premium Statistic Share of consumers who trust in organic food safety standards Asia 2023, by country
- Premium Statistic Share of consumers purchasing organic food Asia 2023, by country
Further Content: You might find this interesting as well
Wunderman Thompson Commerce. (June 28, 2023). Leading influences on consumers in the Asia-Pacific region in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. "Leading influences on consumers in the Asia-Pacific region in 2023." Chart. June 28, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. (2023). Leading influences on consumers in the Asia-Pacific region in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce. "Leading Influences on Consumers in The Asia-pacific Region in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/
Wunderman Thompson Commerce, Leading influences on consumers in the Asia-Pacific region in 2023 Statista, https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/ (last visited June 10, 2024)
Leading influences on consumers in the Asia-Pacific region in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1333307/apac-top-influences-on-consumers/