Merchants who use Afterpay for buy now, pay later in 55 countries worldwide 2024
The United States had the highest number of merchants who offered Afterpay until 2023, but the market share in Australia and New Zealand was far higher. Estimates based on website tracking and the technologies used within them reveal that merchants from Oceania - Afterpay, not to be confused with AfterPay (Riverty since 2023) from the Netherlands, originates from Australia - offer this payment method relatively more often than anywhere else in the world. For example, estimates are that nearly 5,000 New Zealand merchants up to February 2024 had Afterpay on their website - a number that equaled over 50 percent of all domains in the country with a buy now, pay later (BNPL) option.