Main online sources for Christmas shopping inspiration in the UK 2022
The most popular online source of inspiration for Christmas gift ideas amongst British consumers is online browsing, cited by two-thirds (67 percent) of respondents. Though it was second by a large margin, online marketplace and retailer Amazon was also very popular, and just over one-third of respondents mentioned it as a source of gift inspiration. A lower fraction of respondents chose social media (13 percent) and influencers (5 percent).