Share of SMEs selling through e-commerce in the EU 2023, by country
Small companies in Lithuania have the highest e-commerce sales adoption rate in the European Union. Up to 36 percent of Irish businesses with 10 to 49 employees made e-commerce sales via a website or app in 2023. Among medium-sized companies (50-249 employees), Sweden stands out, with 49 percent of companies engaging in e-commerce.