In 2021, the market size of the broadcast advertising industry in South Korea amounted to nearly three trillion South Korean won. Of that, the largest share came from the program provider (PP) sector, contributing around 1.7 trillion won. Another large market was advertising on terrestrial broadcasting, which reported a market size of roughly one trillion won.
Market size of the broadcast advertising industry in South Korea in 2021, by medium (in billion South Korean won)
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Korea Communications Commission. (February 14, 2023). Market size of the broadcast advertising industry in South Korea in 2021, by medium (in billion South Korean won) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1351104/south-korea-broadcast-ad-market-size-by-medium/
Korea Communications Commission. "Market size of the broadcast advertising industry in South Korea in 2021, by medium (in billion South Korean won)." Chart. February 14, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1351104/south-korea-broadcast-ad-market-size-by-medium/
Korea Communications Commission. (2023). Market size of the broadcast advertising industry in South Korea in 2021, by medium (in billion South Korean won). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1351104/south-korea-broadcast-ad-market-size-by-medium/
Korea Communications Commission. "Market Size of The Broadcast Advertising Industry in South Korea in 2021, by Medium (in Billion South Korean Won)." Statista, Statista Inc., 14 Feb 2023, https://www.statista.com/statistics/1351104/south-korea-broadcast-ad-market-size-by-medium/
Korea Communications Commission, Market size of the broadcast advertising industry in South Korea in 2021, by medium (in billion South Korean won) Statista, https://www.statista.com/statistics/1351104/south-korea-broadcast-ad-market-size-by-medium/ (last visited June 10, 2024)
Market size of the broadcast advertising industry in South Korea in 2021, by medium (in billion South Korean won) [Graph], Korea Communications Commission, February 14, 2023. [Online]. Available: https://www.statista.com/statistics/1351104/south-korea-broadcast-ad-market-size-by-medium/