Likelihood to keep selected SVOD services in the U.S. 2021-2023
A 2023 survey found that Amazon Prime Video and Hulu were the SVOD services in the U.S. consumers would most likely keep, with 88 percent of respondents stating to plan to hold onto these platforms. Netflix saw the highest decline in the share of subscribers agreeing to keep this service compared with the previous years, while the shares of Apple TV+ and Peacock subscribers remaining loyal increased.