Willingness to see ads if it made VOD price cheaper in the U.S. 2022
A 2022 survey revealed that households with children were more likely to be willing to see ads on VOD services if it made the price cheaper than the U.S. average population, with 60 percent of families agreeing with this statement. 15 percent of U.S. households with children would not be willing to see ads albeit a fee decline.