Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowIn 2023, 84 percent percent of surveyed TikTok users in Chile said the feature they were most driven about watching content on the platform is its fun character. Meanwhile, around 66 percent of the interviewees claimed that creativity is one of the main drivers to watch content content on the platform, while 37.5 percent appreciate its laid-back character.
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