Outerwear brands U.S. consumers were most likely to buy 2022
The North Face was the most popular brand among U.S. consumers who were planning to buy outerwear in fall or winter of 2022. One-quarter of respondents named the VF Corporation-owned brand as their top option, followed closely by Carhartt. However, over two-fifths of respondents were planning to purchase a brand that wasn't one of the displayed options.